Starting in the 2025-26 NBA season, fans of the beloved "Inside the NBA" can expect to see the show expanding its reach, thanks to a groundbreaking broadcasting agreement between the NBA, TNT Sports, and ESPN. This new deal not only extends the availability of basketball coverage across multiple networks but also solidifies the influential basketball talk show’s role in bringing fans closer to the sport.
Expanded Viewership and Network Collaboration
The iconic "Inside the NBA," known for its blend of insightful analysis and entertaining banter, will continue to be independently produced by TNT Sports in Atlanta under an extended 11-year contract. The show's charisma and depth are largely attributed to the chemistry and expertise of its hosts: Charles Barkley, Kenny Smith, Shaquille O'Neal, and Ernie Johnson. As part of the new broadcasting deal, this charismatic quartet will participate in high-profile NBA events across additional networks, thus broadening the reach and influence of the program.
NBA Commissioner Adam Silver hailed the continuation of "Inside the NBA" as a "huge win for basketball fans everywhere," emphasizing the essential role the show plays in enriching the fan experience. Its Emmy Award-winning formula will now be available to an even wider audience, ensuring availability across platforms and networks worldwide.
Resolving Legal Disputes and Expanding Internationally
A significant aspect of this agreement includes the resolution of the NBA's legal disputes with Warner Bros. Discovery. This settlement not only clears the path for unhindered broadcasting but also allows Warner Bros. Discovery to secure a package of live games to broadcast outside the United States. This is a strategic move that underscores the NBA's commitment to growing its international audience base while ensuring quality viewing experiences across different markets.
Changes and Exchanges
An intriguing part of this broadcasting shuffle is ESPN's agreement to exchange exclusive rights to 13 Big 12 football games and 15 Big 12 basketball games each season with TNT Sports starting in 2025. This exchange signifies a major shift in sports broadcasting alliances and marks a new collaborative phase between these networks, likely intended to streamline sports content delivery and enhance fan engagement.
TNT Sports is set to gain significantly under this new partnership. The network will enjoy a global license that enables the creation, production, and distribution of NBA content. In alignment with this, the NBA plans to feature TNT Sports-produced content on its official website and app, further integrating the viewing experience for fans globally.
Continuity and Innovation
Despite these changes, ESPN will continue to produce "NBA Countdown" under the new broadcasting structure, maintaining a presence in the NBA broadcasting landscape and offering its distinct take on pre-game analysis and commentary.
The collaboration between major media outlets in this deal highlights a significant evolution in the way NBA content is delivered and consumed. As the basketball world gears up for this new era of expanded coverage and accessibility, fans worldwide will benefit from the diverse range of perspectives and insights made available through this robust broadcasting framework. This deal not only promises enhanced access but also reinforces the NBA's dedication to innovating the global sports media landscape.