The Anaheim Ducks are set to revolutionize the way fans consume their games by shifting local broadcasts to a hybrid model of direct-to-consumer streaming and traditional local broadcasts. This strategic move by the Ducks aims to broaden accessibility for fans across their TV market.
Increasing Accessibility
Starting next season, 65 of the Ducks' games will be available on an over-the-air channel in Los Angeles, specifically Channel 13. Complementing this, all games will be regionally streamed on the Victory+ streaming service, offered at no cost to viewers. The Victory+ platform is free and ad-supported, ensuring minimal barriers to access.
Ducks president Aaron Teats expressed his enthusiasm about this new direction: “We are so pleased to announce that fans in our entire television market, via stream or traditional television (cable or over-the-air) will see locally broadcast games free of charge.”
Transition from Diamond Sports Group
This move follows the expiration of the Ducks’ contract with their former broadcaster, Diamond Sports Group, at the end of the 2023-24 season. Diamond Sports Group is currently navigating bankruptcy proceedings in Texas, which undoubtedly influenced the Ducks' decision to explore new broadcasting partnerships.
Partnering with A Parent Media, the Ducks have positioned themselves for a seamless transition. Jason Walsh, the chief operating officer for A Parent Media, noted, “The Ducks are already a significant content coordinator and have a team president with a broadcasting background.”
Regional Reach and Compatibility
The Ducks' regional territory is extensive, encompassing Orange, Los Angeles, Riverside, San Bernardino, San Diego, Imperial, Santa Barbara, and Ventura counties, as well as Hawaii. This wide reach underscores the importance of a broadcasting model that caters to a diverse and geographically dispersed fan base.
The Victory+ app, which will be available for download on smart TVs, tablets, and smartphones starting in September, further underscores the Ducks’ commitment to accessibility. Fans can look forward to seamless streaming options, eliminating the need for expensive cable packages.
Broader Context in NHL Broadcasts
This shift by the Ducks is part of a broader trend within the NHL. For example, the Florida Panthers are moving their local broadcasts to Scripps Sports, and the Dallas Stars also plan to stream their games regionally on Victory+. Despite the changes, Diamond Sports Group remains a key player, holding agreements to carry games for eight NHL teams during the 2024-25 season. They also have broadcasting deals with other major league teams, such as the Los Angeles Angels (MLB) and the LA Clippers (NBA).
Fan Engagement and Broadcasting Team
Teats emphasized that the strategic shift aims to enhance fan engagement and accessibility: “It is a significant organizational priority to connect Ducks fans with our entire market and for every fan in our region to have the opportunity to watch Ducks games without cost across multiple, accessible platforms.”
The familiarity and consistency in the broadcast team remain intact, with Brian Hayward and John Ahlers continuing to provide commentary for the Ducks' games. Having recognizable voices will likely ease the transition for long-time fans and add to the seamless viewing experience.
Looking Forward
As the Anaheim Ducks embark on this new broadcasting era, fans can anticipate a more inclusive and accessible way to watch their favorite team. The combination of free over-the-air broadcasts and the no-cost Victory+ streaming service sets a new standard in providing extensive coverage to a broad audience, ensuring that every fan within their extensive regional territory has the opportunity to enjoy the games.