The Los Angeles Kings have unveiled a new logo, drawing inspiration from the iconic 1990s Gretzky era. This updated emblem skilfully bridges the past and the present, reflecting the influence that Wayne Gretzky’s time with the Kings continues to exert on the team’s branding.
A Nod to the Past
The new logo revives the "Chevron" design, a staple from Gretzky’s era. This revival serves not only to connect the team’s historic moments with its future ambitions but also to rekindle fond memories among long-time fans. Prominently featuring "Los Angeles" at the top, the new design encapsulates the franchise’s rich history and evolution.
The emblem further integrates an updated version of the original 1967 crown, merging elements from the early 90s jerseys with modern aesthetic touches. This reimagining honors the past while also resonating with today’s audiences, illustrating the Kings' evolution over the decades.
Replacing the 2008 Design
The new logo replaces the previous one that was unveiled in 2008. The redesign of this emblem has been a meticulous project, occupying two years of dedicated effort. The Kings ensured that the new logo would honor the past and speak to current and future generations of fans.
Collaborative Effort
Luc Robitaille, a key figure in the Kings’ history, emphasized the extensive effort and collaboration that went into the creation of the new logo. "This has been an extensive and collaborative process, and we are thrilled to roll this out to our fans and the city of Los Angeles," Robitaille stated.
The design process involved feedback from both past and current players, reflecting the franchise’s 57-year history. "This evolution is rooted in our 57-year history and embraces the elements of our eras," Robitaille added. "It also involved interface and feedback with players both past and present, and it sets the stage for extensions and new iterations in the future."
Organizational Pride
Kelly Cheeseman, another prominent figure in the Kings organization, remarked on the pride felt throughout the organization. "From ownership to our players, our organization is proud to usher in a new era of LA Kings Hockey. We are excited for our fans to be part of this with us," Cheeseman said.
Launch Details
Fans won’t have to wait long to get their hands on merchandise featuring the new logo. The fresh design will be available for purchase starting Friday, June 21. The official launch will take place at the Crypto.com Arena's Team LA Store, providing fans with an opportunity to be among the first to sport the updated emblem.
A Symbol of Fusion
Ultimately, the new logo is more than just a rebranding effort. It is a symbol of fusion between classic and modern elements that aims to resonate deeply with fans. By honoring the past and embracing future possibilities, the Los Angeles Kings have crafted an emblem that not only respects the team's storied history but also holds promise for the future.
This revitalized logo not only celebrates iconic moments but also looks forward to new achievements, setting the stage for what is to come in LA Kings hockey. With careful consideration and collective input, the Kings have paid homage to their history while also setting new benchmarks for future iterations.