Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, offers a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week. A substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three at 35%.
Gamblers show a clear preference for certain types of games. According to the report, 57% of bets are placed on Champions League and European tournaments. National league season games attract 54% of bets, while national tournaments or friendlies garner 48%. Additionally, 46% of bets are placed on national cup games.
Euro 2024 Betting Trends
The report highlights significant interest in Euro 2024. An impressive 84% of bettors plan to wager on Euro 2024, even if their national team is not participating. Live betting during games is highly popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, which is cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
However, the report also underscores the challenges facing sportsbook operators. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. Understanding the preferences and behaviors of bettors can help operators craft targeted campaigns that resonate with their audience.
Euro 2024 presents an incredible opportunity for operators to build even deeper relationships with both current and new players. By leveraging the insights provided in this report, sportsbook operators can enhance their engagement strategies and ultimately drive greater success.
In conclusion, the betting landscape for Euro 2024 is poised for excitement, with a majority of bettors eager to participate. However, the success of sportsbook operators will largely depend on their ability to balance effective marketing with relevant and engaging content. The findings from Optimove provide a roadmap for achieving this delicate balance, ensuring that operators can maximize the potential of Euro 2024 while fostering lasting relationships with their customers.